Virgin Post
I am Meg, this is my blog. Kudos to Casey for the wicked layout.
In keeping with my blog title, I shall begin blogging with some thoughts on Dove's real beauty campaign. There are a few things about this ad campaign that bother me, not the least of which being that this promotion of so-called real beauty is being spearheaded by a company that sells, what else, beauty products. Of course, this kind of contradiction is not at all new in advertising and is last worrisome than say Shell's environmental campaign. It is not then the contradiction that is bothersome so much as many people's responses to is. A visit to http://www.dove.com will take you to, among other things, messages from people praising Dove for their actions. Ahh delicious irony. If only all people were as cynical as I, the world would be a better place.
The other thing I find disturbing is some of their choices of images. One particular ad shows a woman with a caption about plus sizes. The woman is no bigger than a size 12, the average size of North American woman. An ad that promotes the idea that anything bigger than a size 10 is plus-sized can hardly claim to be promoting real beauty.
These are the ads that disturb me the most because they seem so innocent on the surface that they fall under most people's radar. The message is a good one. It's the sender that's questionable.
In keeping with my blog title, I shall begin blogging with some thoughts on Dove's real beauty campaign. There are a few things about this ad campaign that bother me, not the least of which being that this promotion of so-called real beauty is being spearheaded by a company that sells, what else, beauty products. Of course, this kind of contradiction is not at all new in advertising and is last worrisome than say Shell's environmental campaign. It is not then the contradiction that is bothersome so much as many people's responses to is. A visit to http://www.dove.com will take you to, among other things, messages from people praising Dove for their actions. Ahh delicious irony. If only all people were as cynical as I, the world would be a better place.
The other thing I find disturbing is some of their choices of images. One particular ad shows a woman with a caption about plus sizes. The woman is no bigger than a size 12, the average size of North American woman. An ad that promotes the idea that anything bigger than a size 10 is plus-sized can hardly claim to be promoting real beauty.
These are the ads that disturb me the most because they seem so innocent on the surface that they fall under most people's radar. The message is a good one. It's the sender that's questionable.
posted by Megan at 9:36 PM
2 Comments:
you're welcome. yay for blogging!
I really do not like that dove capaign. they have a television commercial as well that's along the same lines with a bunch of women throwing off their blonde wigs. it's really wonderful that you can buy individuality now.
as for the plus size thing, that's the biggest example of hegemony in practice I can think of. not to mention the average model is about half a foot taller than the average woman. but when your food is heroin, it's easy to be skinny!
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